Decentralizing as an Existing Giant vs a New Player: Who Wins?


Is it easier for an existing giant to decentralize… or for a new player to rise?



History shows that once a business has scale, re-architecting its entire system is almost impossible. Look at Google vs ChatGPT:

– Google’s Gemini models may be stronger.

– But ChatGPT already has hundreds of millions of users.

– At scale, momentum beats technology.



Crypto faces the same tension.

Take Hyperliquid → it works because 24 validators sit within 50m of each other. That’s efficient, but it’s not truly decentralized.



And when centralized giants try to pivot?

– Binance launched BNB Chain… but it never became the root of crypto.

– Coinbase launched Base… same story.



👉 The lesson: scale is sticky, and decentralizing after the fact is one of the hardest moves in history.



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